About Us About Baby Needs We know how totally, utterly and brilliantly life-changing babies can be; that’s why, since 2013, we have been doing what we do best – making life happier and easier for parents. the Baby Needs promise Whether you shop online or in our store, we promise hand-on-heart : 1. Price Match Guaranteed, we will never be beaten on price. 2. Seriously brilliant kit with thousands of products to choose from. 3. Trusted and Expert advice from specialist who really know their stuff. 4. Service so good. Best brands, Best choice, Best price Whether you need a car seat or a cot bed, a buddy or a baby monitor you will find the best brands with the best choice at the best prices: from Avent to Vtech. If we sell it, we love it and if we love it we think you will too. What’s in-store? We promise you are going to love what you see – they really are WOW! We have a vast variety of products for you to choose from and a lot of new yet up-to-date baby stuff for you and your beloved babies!